1. Who would be the audience for your media product?

With the modern cinema audience, I felt that the ideal target audience for a small budget horror movie like Solemn Silence should be aimed at teenagers between 13-17 who are looking to get their friends together and go have fun at a movie. This is a common trend in the Horror movie experience which has shown a huge increase over the last 7 years with the Paranormal Activity series. In the majority of promotional trailers for the movie, audience members would be asked questions after seeing the movie, a lot of the people asked were seen to be with 3-5 of their friends/family looking to be scared together and have fun. Another idea that I thought would appeal to the younger audience is the "normal" day to day teenage protagonist. The aim would be to have the character make popular culture references which the audience would understand and connect with, making him likable. In a sense the audience would be able to live through the character on screen and imagine themselves in his situation as the movie unfolds, allowing him to be easily sympathised with, which is another element to his character.