In terms of media, is the way in which the audience depicts a certain piece and how the piece is presented. Every character, setting, prop, costume etc, is someone's imagination of what they think these things should look like. This creates a whole, wide range of creativity that directors use to put into their movies and TV shows. If we didn't have the media, our perception of what reality is to us would be very different and limited, and audiences everywhere need the media to give them this idea of what the wider reality is like. As there is so much creativity, it allows for audiences to interpret what they say in many different ways, allowing for a better experience when viewing it. Representation can be affected by 4 factors:
- Audience Positioning - How different audience react
- Interactions between other groups
- Cultural Ideology - Expectations within cultures on how things should happen
- Stereotypes - Portrayal of people or places through a few obvious characteristics
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